Meta develops global products that connect communities and shape the future of technology. I wrote conceptual copy that shaped this confidential product’s design direction and informed its future expression across industrial and brand applications.

IBM Watson Health delivers AI-driven healthcare innovations. I designed digital storytelling and trade show experiences to educate and engage healthcare audiences.

Google’s Fireside Sessions convene thought leaders from around the world. I led design for the campaign identity, motion storyboards, and supporting digital visuals. Collaborators: K. Burford, M. Oh

Harley-Davidson Museum brings the brand’s spirit to a hospitality setting at Motor restaurant. I directed design for print and digital materials, including a custom beer and brewery book. Collaborators: M. Oh

Four Seasons Hotels and Resorts defines global luxury hospitality. I designed print materials to enhance guest experiences at several Four Seasons properties.

O’Hare International Airport is a landmark of global travel. I designed the 50th anniversary identity, drawing from the airport’s visual history to inspire a forward-looking celebration. Collaborators: L. Galambos

United Airlines leads global aviation innovation. I designed custom iconography for in-flight service apps.

BP’s Whiting Refinery modernization advanced energy production in the Midwest. I designed corporate publications and a print newsletter to communicate this story. Collaborators: L. Galambos

The Chicago Tribune is one of the nation’s most respected newspapers. I designed an NFL campaign, adapted across Tribune Publishing markets for regional audiences.

Groupon became a global commerce leader during its peak growth. I designed environmental graphics for its headquarters and sub-brands during this period of visibility.

Keurig pioneered single-serve beverage systems. I developed UX and UI concepts to explore connected, premium brewing experiences.

Booking is one of the world’s largest digital travel brands. I designed employer brand content to help recruit and retain top global talent.

850 Lake Shore Drive is a landmark Chicago residence. I designed the brand identity and materials, inspired by the building’s rich architectural details.

Aurora Lighting Design partners with architects and designers worldwide. I designed their website and wrote copy to showcase their expertise.

EKOS provides advanced solutions for global architecture and construction. I designed the brand identity and supporting materials to reflect the firm’s global presence.

Jerico is a premier partner for navigating the world of vintage and classic cars. I created the brand identity, website design, and copywriting for its launch.

C2M Interiors designs luxury residential and commercial spaces. I developed the brand identity to reflect the firm’s meticulous design approach.

The Gold Coast Fashion Show is the highest fundraising event supporting Lurie Children’s Hospital of Chicago. I designed the event identity, program materials, and guest experience branding.

Wavetable is an incubator for digital startups, inspired by the Moog synthesizer’s spirit of innovation. I named the brand and designed the identity, website, and marketing materials.

Hatfield & McCoy is a premium cannabis and coffee brand rooted in the legendary family rivalry. I designed a historically inspired logotype, packaging, website, and print materials.

Hudson Jeans is a luxury fashion brand known for premium denim. I designed specialty print collateral for a high-touch brand activation.

12 Benefits is a professional haircare brand from the creators of American Crew. I designed the brand identity, packaging, website, and retail communications.

I collaborated with The Westin’s Food & Beverage team to develop the visual direction for Whitebark restaurant, shaping guest touchpoints across the dining experience.

Ravinia is North America’s most established outdoor music festival. I directed brand and packaging strategy to enhance food and beverage experiences across the festival grounds. Collaborators: K. Schweitzer

Maddon’s Post brought Joe Maddon’s personality to Wrigley Field dining. I directed brand identity, collateral, environmental graphics, and merchandise spanning every guest touchpoint. Collaborators: K. Schweitzer

Formento’s is a West Loop culinary destination. I art directed photography for this project and others across Gary Lee Partners’ hospitality, residential, commercial, and product work.

Atelier Gary Lee hosted a showroom event honoring its lighting designers. I designed the event branding, print and digital materials, and curated an immersive, atmosphere-driven experience.

Chicago’s Lincoln Park Zoo is one of the nation’s oldest free zoos. I directed brand development and environmental graphics for Bird’s Eye Bar & Grill and other on-property activations. Collaborators: K. Schweitzer

The Mecca celebrates Milwaukee’s basketball culture with the state’s largest indoor television screen. I designed the brand identity, environmental graphics, menus, and merchandise.

Atlanta Hawks’ A-Game Hospitality delivers premium game-day experiences. I directed brand identity, packaging, and event materials. Collaborators: M. Oh

Appellation 49 elevates the 49ers’ Citrix Owners Club experience. I directed brand strategy and guest touchpoints across this luxury suite-level wine program. Collaborators: K. Schweitzer

Hyatt’s Meetings & Events program serves global hospitality audiences. I provided strategy and visual direction for documenting and sharing event spaces, experiences, and brand touchpoints.

St. Ives is an established global skincare brand. I redesigned the logo to reflect a more natural brand positioning and contributed to packaging and identity development. Collaborators: S. Krauss

Durex is a global leader in sexual wellness. I designed packaging and merchandising concepts for in-store retail environments. Collaborators: E. Schulz

KY empowers modern wellness and intimacy. I led brand refresh explorations, evolving identity, packaging, and digital expression to connect with new audiences. Collaborators: E. Schulz, J. Tackabarry

Benchmark offers premium CBD wellness products. I designed the brand identity, packaging, print collateral, and marketing materials.

Sub 70 is an independent golf brand known for its bold, direct approach. I designed the brand identity, e-commerce site, print and digital assets, and product graphics.

Epic Burger champions quality fast-casual dining. I extended the brand system across uniforms, merchandise, menus, website, advertising, and environmental graphics. Collaborators: L. Galambos

The Chicago Cubs’ official Michigan Avenue Team Store elevates retail brand presence. I directed window graphics, environmental graphics, and point-of-sale materials. Collaborators: M. Oh

Northwestern Medicine is a leading academic healthcare system. I refined the brand’s logo artwork and designed annual report publications for the Bluhm Cardiovascular Institute.

Illinois Medical District aims to position Chicago as a center of health and science innovation. I directed identity, brand system, and activations spanning signage, events, and marketing. Collaborators: B. Griswold, C. Koetz, E. Stroble

On the Table fosters civic dialogue across Chicago and beyond. I created the name, event concept, identity, UX, and materials to support conversations in the city and around the world. Collaborators: L. Galambos

Thinkset shares Berkeley Research Group’s business insights and analysis. I directed site design and the creation of a visual language to distinguish this platform as a branded editorial voice. Collaborators: M. Oh

Jane Hamley Wells is a luxury furniture brand. I designed the e-commerce site and curated content positioning the founder as a tastemaker in global design.

American City: St. Louis Architecture is authored by an architectural contributor to The New York Times, Washington Post, and Chicago Magazine. I designed the book cover and publication. Collaborators: H. Acka

iBattle is a premier martial arts training center for MMA and combat sports. I created the brand identity and designed merchandise, print, and digital applications. Collaborators: L. Galambos

Henricksen provides commercial interior solutions. I designed print collateral to support corporate marketing and business development.