Anew Selfcare
Defining a new self-care brand at the intersection of beauty, wellness, and innovation.
Brand Strategy
Naming
Visual Identity Design
Copywriting
Print & Digital Collateral
Packaging Design
Illustration
Photography Art Direction
Social Media Strategy & Design
Role
Active Creative + Design Direction
Collaborators
E. Schulz
Challenge
Position an emerging beauty and wellness brand for both consumers and investors
Strategy
Develop a visual and verbal identity that balances aesthetics with function
Solution
A compelling brand experience that feels premium yet approachable
Results
A strong foundation for market entry and long-term growth
Anew Selfcare reimagines at-home beauty with the transformative benefits of LED light therapy. From naming to packaging and social media, the brand inspires curiosity and joy in self-care. Fluid forms, tactile details, and expressive illustrations craft a versatile identity that connects personally while encouraging exploration and well-being.
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