see things differently

Caterpillar

Designing an immersive summit that inspires collaboration and innovation among global technology leaders.

Panel of Caterpillar employees and leaders on stage during a BuildNext event session, with audience engagement visible in the background.
Panel of Caterpillar employees and leaders on stage during a BuildNext event session, with audience engagement visible in the background.
Brand Strategy
Naming
Visual Identity Design
Copywriting
Print & Digital Collateral
Packaging Design
Iconography
Photography Art Direction
Experiential & Environmental Design
Wayfinding & Signage
Role
Active Creative + Design Direction
Collaborators
M. Oh
Challenge

Strengthen company culture and engagement among global leaders

Strategy

Create an immersive environment that sparks conversation and ideas

Solution

A thoughtfully branded summit that balances structure and inspiration

Results

A more connected leadership team with renewed focus on innovation

For Caterpillar’s global digital leadership team, this first-of-its-kind event provided a space to bring leaders from around the world to disconnect, collaborate, and reimagine innovation. From its name and identity to immersive stage design and branded materials, every detail was created with intent. The event experience built anticipation long before attendees arrived, reinforcing Caterpillar’s commitment to its people and its vision for the future.

Laptop displaying the BuildNext event website with welcome content, branding, and attendee guide.
Exterior wayfinding sign for BuildNext 2024 with bold event branding, placed at venue entrance.
Mobile phone displaying the BuildNext digital agenda for attendees to easily follow the event schedule.
Aerial view of the event venue, a lakeside conference center in the Chicago suburbs.
BuildNext welcome kit and branded materials, including hat, water bottle, journal, wristband, bug-repellent wipes, pen, and printed guide.
Attendees networking and connecting at the BuildNext welcome reception.
BuildNext branded presentation slides featuring cohesive event visuals and flexible layouts for presenters.
Large-scale 6-foot 3D BuildNext logo sculpture on stage as part of the event environment and set design.
Keynote speaker presenting on stage at BuildNext with branded visuals and 3D logo visible in the background.
Global technology leaders on stage during a BuildNext session, with branded presentation screens and engaged audience at round tables.
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