Elevating the VIP fan experience through branded details that blend history and hospitality.
Enhance an exclusive hospitality experience with meaningful brand moments
Complement the built environment with immersive, historically inspired details
Thoughtful touchpoints—from menus to cocktails—that shape a seamless, elevated experience
A cohesive environment that enriches the fan experience and supports premium sales
Nestled 26 feet below Wrigley Field, the 1914 Club offers a luxurious experience rooted in Chicago’s storied history. The space—designed by Populous—blends art deco elegance with a refined, modern atmosphere. To complement the setting, a series of branded touchpoints were created, including bespoke menus, packaging, and a signature cocktail program inspired by the year the stadium opened. The program featured the Pendennis Club Old Fashioned, based on a recipe from the 1914 cocktail guide Drinks by Jacques Straub. Installed behind glass, a rare first-edition copy of the book is framed by a custom plaque—adding a moment of intrigue and reinforcing the connection between past and present.
