see things differently

Gary Lee Partners

A long-term collaboration extending a renowned design firm’s identity across print, digital, and experiential expressions.

Portfolio book cover and interior spread featuring a portrait of designer Gary Lee and a positioning statement
Portfolio book cover and interior spread featuring a portrait of designer Gary Lee and a positioning statement
Brand Strategy
Visual Identity Design
Copywriting
Print & Digital Collateral
Photography Art Direction
Experiential & Environmental Design
Wayfinding & Signage
Role
Collaborators
Challenge

Extend a legacy luxury brand’s identity across evolving platforms

Strategy

Balance visual restraint with editorial warmth and human insight

Solution

A cohesive visual and verbal system spanning print, digital, and brand experience

Results

A unified identity that communicates clarity, credibility, and craft

Over the years, I’ve collaborated with Gary Lee Partners and their sister brands at key moments to evolve identities that reflect their renowned design expertise. From tactile print pieces to digital presentations and branded experiences, each engagement contributed to a unified, elevated presence. Most recently, a series of portfolios paired rich interior photography with candid workplace imagery, offering human context to their precision-crafted spaces. Presentation and business development tools further supported the firm’s refined, consistent brand expression.

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Punchmark Studio
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Series of event posters designed by Punchmark Studio for Naperville Public Library cultural programming
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The Assembly
Immersive brand experience for senior leadership engagement
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Patio and bar at The Parker Palm Springs, venue for The Assembly event experience
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Wonder Wellness Co.
Brand positioning and consumer education in an emerging industry
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Wonder Wellness Co. Starter Kit packaging displayed with color-coded pod packaging in the background
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Wrigley Field: 1914 Club
Ultra-premium hospitality and fan experience
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Portfolio image of the 1914 Club catering menu alongside a signature cocktail on a marble surface.
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Gary Lee Partners
Evolving a legacy luxury brand across platforms
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Portfolio book cover and interior spread featuring a portrait of designer Gary Lee and a positioning statement
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Caterpillar
Global leadership experience to strengthen company culture
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Panel of Caterpillar employees and leaders on stage during a BuildNext event session, with audience engagement visible in the background.
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Anew Selfcare
Early-stage beauty and wellness brand positioning
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Close-up of a woman applying lotion to her hands as part of a skincare routine