The Assembly
An invitation-only retreat where senior leaders step away to gain fresh insights, challenge norms, and engage in transformative discussions.
Brand Strategy
Naming
Visual Identity Design
Copywriting
Print & Digital Collateral
Packaging Design
Illustration
Iconography
Photography Art Direction
Social Media Strategy & Design
Experiential & Environmental Design
Wayfinding & Signage
Role
Active Creative + Design Direction
Collaborators
K. Burford, C. Day, M. Oh
Challenge
Engage senior leaders in an experience that feels both exclusive and thought-provoking
Strategy
Create a dynamic identity that adapts to changing locations and themes
Solution
A flexible yet recognizable visual system that anchors the experience
Results
A distinctive brand that strengthens client relationships and drives new business
The Assembly is an exclusive retreat where senior leaders step away from routine to rethink their industries. Hosted annually at a different one-of-a-kind location, the experience is designed to introduce fresh perspectives and challenge conventional thinking. A timeless yet adaptable brand identity ensures that each year’s event remains distinct while retaining a consistent visual language.
Up Next
Wonder Wellness Co.
Brand positioning and consumer education in an emerging industry
