Wonder Wellness Co.
Bringing clarity and confidence to cannabis, with packaging and messaging designed for new users.
Brand Strategy
Copywriting
Print & Digital Collateral
Packaging Design
Illustration
Iconography
Photography Art Direction
Role
Collaborators
Challenge
Demystify cannabis for new consumers
Strategy
Develop a friendly, guidance-driven brand experience
Solution
Intuitive packaging and messaging that removes barriers to entry
Results
A welcoming brand that encourages exploration and trust
Wonder Wellness Co. invites users to explore cannabis with clarity and confidence. Designed for beginners, the brand’s thoughtful packaging and clear guidance create a sense of safety and control. From starter kits to discreet pens and pods, every interaction empowers users to choose the experience that fits their lifestyle.
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Wonder Wellness Co.
Brand positioning and consumer education in an emerging industry
